Over the past couple of years we’ve worked on all manner of content including TV documentaries, factual series, novels, radio and websites. We know from the responses of the people who have to produce these programmes, websites, etc that getting helpful findings from research is a challenge. An abstract discussion about what the audience think of “stuff they remember” makes it impossible to move beyond clichés. As a result when we research content with adults or children in the UK or internationally we use detailed diaries, off line watching exercises and thoughtfully selected clips. Then we painstakingly trawl through every comment and hint in the data for common sense validity. This helps us come up with results that are helpful and generate creative respect.